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The Next Generation of Business Engagement Da v e E v a n s wi t h J a k e Mc Ke e
Acknowledgments
This book is, first and foremost, an acknowledgment of collective contributions
of professionals, business executives, organizational leaders, and an entire
“social media” industry that has dedicated itself to delivering on the opportunities
that the Social Web offers: the opportunity to understand, first-hand, what markets
are saying, the opportunity to identify specific influencers and to quantify the impact
that social media
Foreword
My phone rings on a sunny January morning.
A friendly voice—the chief content officer from ad: tech, the world’s largest digital
marketing conference has an offer I can’t refuse.
He asks me to run a Marketing Masters double session at the next event to review
the state of the industry for social technologies, all current trends and data, and to present
case studies and best practices from smart brands—all in two hours.
I say, “Sure!” (I know I have an ace in my pocket.)
The ace in my pocket is Dave Evans.
Dave has a “catalogic” perspective of social media. Catalogic is a word I’ve made
up to describe Dave. He’s that unique. Catalog + Logic = Dave Evans. He has indexed and
organized social technologies and strategic approaches. He has dissected exactly how to
measure this world, from ROI to KPIs to quantifying the Intangible Value of social marketing.
His experience working with brands and at an enterprise level to integrate social
strategies results in straightforward, no-fluff processes you can use to get your social business
plans confidently organized.
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